What should you charge? The UGC rate calculator.
Enter your reach and deliverable, add usage rights or exclusivity, and get a market-rate range in seconds - the same reach-times-CPM math brands actually price on. No signup, no email.
Enter your average reach (or follower count) to see a suggested rate.
This is a market ballpark. Connect your real analytics and Cabana prices every deal from your actual reach - automatically.
How the number is calculated
The market anchor for creator content is simple: your reach times a $10-15 CPM - what brands pay per 1,000 views. A creator reaching ~40,000 people per post supports roughly $400-$600 per UGC video at market rates. The calculator runs that math, then cross-checks it against the flat-rate ranges brands use by follower band:
- Nano (1-10K) - $25-$150 per post
- Micro (10-50K) - $100-$500 per post
- Mid (50-500K) - $500-$5K per post
Add-ons stack on top of the base rate: paid usage rights add 30-50% (the brand runs your content as an ad), category exclusivity adds 20-40%, and raw footage 15-25%. Reach is the most accurate input - if you only know your follower count, we estimate reach from it, but a real reach figure gives a tighter range.
A ballpark is a starting point. Your real rate lives in your analytics.
This calculator gives you a defensible market range to quote from. But your actualrate depends on your real reach, engagement, and what brands have already paid you - numbers that move every week. That’s what Cabana does: connect your accounts and it prices every deal from your live analytics, tells you when you’re underpriced, and runs the brand deal from inquiry to paid - approval-gated, with a flat low fee by plan and nothing ever charged to the brand.
UGC pricing questions, answered.
How much should I charge for a UGC video?+
The market anchor is your reach times a $10-15 CPM (what brands pay per 1,000 views): a UGC video for a creator reaching ~40,000 people per post lands around $400-$600. Cross-check that against flat rates by follower band - Nano (1-10K) $25-$150, Micro (10-50K) $100-$500, Mid (50-500K) $500-$5K per post - and add 30-50% for paid usage rights. The calculator above does this for your numbers.
How does the UGC rate calculator work?+
Enter your average reach per post (or your follower count, and we'll estimate reach), pick your platform and deliverable, and toggle add-ons like usage rights. It multiplies your reach by the $10-15 market CPM, cross-checks the flat-rate-by-follower-band tiers, and applies each add-on's uplift. It's the same math Cabana uses in-product, so the ballpark here matches what you'd see with your real analytics connected.
What are usage rights worth on top of my rate?+
Paid usage rights - the brand running your content as an ad (whitelisting / Spark Ads) - typically add 30-50% on top of the base creation fee, because you're licensing performance media, not just making a video. Category exclusivity adds roughly 20-40% and handing over raw footage 15-25%. These stack, so a video with paid usage and exclusivity can run well above the base rate.
Should I price on followers or reach?+
Reach, whenever you know it. Follower count is a rough proxy - a 100K-follower account whose posts reach 20K is worth less per post than a 30K account reaching 25K. Brands increasingly pay on delivered views (CPM), so the calculator uses reach first and only estimates it from followers when you don't have the number.
Is this what Cabana charges brands?+
No - this is a market-rate estimate to help you price your own deals. Cabana doesn't set your rates or take a cut of them; it gives you the number, prices every deal from your real connected analytics, and processes the payment with a flat, low fee by plan and nothing ever charged to the brand.
Stop guessing your rate. Price every deal from your real numbers.
Connect your analytics and Cabana turns this ballpark into a deal-by-deal rate - then runs the deal to paid.